Feb 25, 2019

We discuss the importance of the millennial to the bourbon industry as well as marketing schemes and social media. Which one of these outlets should be credited with saving the bourbon industry and creating what we now call the Bourbon Boom? We also discuss what role the craft distillers play in all of this. We hope you...

Feb 18, 2019

Old Forester Rye is the drink of the night and the secondary market goes wild driving its price up quickly.

Michter's invades downtown Louisville. The Bourbon Lens will be making a visit soon

It isn’t just the Bourbon Boom, Downtown Louisville is feeling the impact too.

Goodwood Bourbon?  There is an unsolved mystery...

Feb 11, 2019

We pay a visit Kentucky Peerless Distillery and provide our thoughts on the revived distillery brand.  We also discuss our thoughts on their rye whiskey and the processes they use as they prepare to launch their first bourbon. We also discuss the new partnership with the UFC and ESPN+ and if the first ever ESPN-UFC...

Feb 7, 2019

The whole gang is here and we discuss why everyone freaks out in Kentucky when snow is in the forecast, Bryan taking advantage of the free sushi samples, and why Bryan is drinking Mich Ultra on The Bourbon Lens.  In bourbon news, Maker’s Mark filed a lawsuit against long-time partner Ted’s Cigars. We have some other...

Feb 1, 2019

This week on The Bourbon Lens we discuss best Christmas gifts, our thoughts on New Year’s resolutions, NFL Playoff predictions, and UK & U of L sports. We also discuss how to choose a bourbon at a bar that won’t break the bank, what proof whiskey we prefer, and where our next stops will be on the Kentucky Bourbon...